MCM is a Korean luxury travel goods brand founded in Munich, German. MCM crosses the boundaries of streetwear and high-end fashion and known as the It bag for 21st-century global nomads. By focusing on brand engagement, cross-sells, and functional innovation, the new e-commerce joins contemporary aesthetics with the energetic voice of the brand.
- Transferred wires into compelling designs that adhere to MCM's brand guidelines and the creative brief.
- Helped out with layout grid, breakpoint designs, stretch testing, as well as designing popup pages and creating icons and wires for reserve in store and sign-in.
Design Director: Stephanie Butterworth
Visual Designer: Jacqueline Pifer
UX Designer: Jenny Clark
Flexible module system and consistent brand narratives throughout the whole site experience allow the brand to weave products and story together, artfully, and cohesively.
A unique icon system enriches the brand and differentiates it from the rest.
From landing page to product printing page, the look and feel stays consistent to ensure users have a smooth journey on the site, whether they want to share a product on social media or need a print-out of the product information.
A well organized and documented library system ensures consistent use of icons, typography, images, color, and other components.