Nite Jogger CLP —

Campaign Landing Page design for Nite Jogger SS2019 that drove conversion and connected the brand and its consumers.

About The Project

Nite Jogger campaign successfully standed out from the rest as it is the first-ever reflective runner, authentically recontextualized for the street. With NITE VISION technology, Nite Jogger is the shoe that lights the way through the dark.

Responsibilities:

- Collaborated with product manager, design director, UX designer, and copy writer to produce responsive comps for the CLP

- Brainstormed layouts for CLP modules and adjusted designs based on feedback from client

Role

Visual Design

Agency/Year

Code&Theory/2018

Team

Design Director: Zach Ruden

UX Designer: Kory Rozich

Product Manager: Charlie Geyer

Phase 1 – Introducing Nite Jogger Shoes

Phase 2 – Introducing More Colorways

With the hustle and bustle of the daytime gone, people become more creative at night, allowing their mind to grow in the absence of schedules. New modules are added with not only toggle function to see dark and light version of the shoes but also with a focus streetwear and influencer marketing.