Nite Jogger campaign successfully standed out from the rest as it is the first-ever reflective runner, authentically recontextualized for the street. With NITE VISION technology, Nite Jogger is the shoe that lights the way through the dark.
- Collaborated with product manager, design director, UX designer, and copy writer to produce responsive comps for the CLP
- Brainstormed layouts for CLP modules and adjusted designs based on feedback from client
Design Director: Zach Ruden
UX Designer: Kory Rozich
Product Manager: Charlie Geyer
With the hustle and bustle of the daytime gone, people become more creative at night, allowing their mind to grow in the absence of schedules. New modules are added with not only toggle function to see dark and light version of the shoes but also with a focus streetwear and influencer marketing.