At Reflexgroup, I collaborated with the design team to build and develop a responsive e-commerce site for a high-end jewelry boutique in NYC called Haute Victoire. The key goal was not only to translate the client's requests into effective design solutions but also embrace the uniques and vintage of the brand so that the brand's aesthetics as well as its look and feel could be accurately reflected.
Creative Director: Juliette Delerue
Technical Director: Yiping
Our design team produced a seamless responsive website that made it easier for shoppers to browse and view the products on mobile.
To help promote the brand and its products, we created different designs for the newsletter to provide a selection for the client to choose from. For the final version, we developed a design that drove relevancy for the brand while also highlighting Haute Victoire's new products.