Haute Victoire —

An e-commerce refresh for a vintage, one-of-a-kind jewelry brand.

About The Project

At Reflexgroup, I collaborated with the design team to build and develop a responsive e-commerce site for a high-end jewelry boutique in NYC called Haute Victoire. The key goal was not only to translate the client's requests into effective design solutions but also embrace the uniques and vintage of the brand so that the brand's aesthetics as well as its look and feel could be accurately reflected.

Role

Visual Design

Agency/Year

Reflexgroup/2017

Team

Creative Director: Juliette Delerue

Technical Director: Yiping

Homepage

With bold and colorful photography, our team ensured the UI elements and typography treatments followed a visual flow, embracing both vintage and high-end feels.

Wireframes

Mobile Version

Our design team produced a seamless responsive website that made it easier for shoppers to browse and view the products on mobile.

Newsletter

To help promote the brand and its products, we created different designs for the newsletter to provide a selection for the client to choose from. For the final version, we developed a design that drove relevancy for the brand while also highlighting Haute Victoire's new products.