In 2016, I dedicated more than three months to make the app Dribbble would deserve. Since my interests have been always in UX/UI design, this app design project was an opportunity for me to learn the principles of app design and really dig my teeth in user experience research.
One of the essential steps of this project is building the user persona. With the information I gathered from research, I defined a persona to base my design decisions on. This allowed me to better understand the user's needs, goals, and behavioral patterns, and set priorities for the design.
The goal was to create a simple, usable, and fun experience. After rounds of revision on the wires, I was able to prioritize the content and identify the limitations.
All the icons in this project are customized, adding a little bit of fun and personality to the app.
Under Explore, users can see the most recent shots by using default or apply a filter to refine their feed.
Using category tabs to narrow your search makes it easier for users to find what they are looking for. Suggestions are organized by most popular categories, designers, or shots. When users land on the Designers Tab, they can narrow down the list using the same filtering system.
After rounds of revision and testing, I ended up with a system that most of the users found easy and clear. They agreed that it is less complicated when compared to the existing filter system.
This was the first iOS app I worked on, so there were many things that I struggled with from prioritizing UI elements to creating a seamless roadmap. Another huge hurdle of this project was to making sure it was optimized in such a way that would improve user experience.
This project definitely helped me learn more about the ins and outs of making an app, from empathizing with users to utilizing research and feedback from both users and designer friends to prioritizing features and eliminating redundant steps in userflows.