Walmart Inhome —
During my time with Walmart Inhome, I worked on and shipped various projects for both Walmart InHome & then Walmart New Product Innovation including Walmart Inhome App, Admin Tool, Walmart Wellness concept, and Walmart Smart Reorder experiences.
What is Walmart Inhome?
Walmart InHome is a magical suite of services and products that helps busy families save time. Trained associates put groceries into your fridge, place Rx in your home and pick up your returns... while you are out; while innovative products were built to further elevate that seamless experience.
01. Pressure Mat App
Amazon was making strides in fast delivery and smart home technology. But they didn't solve 2 big problems:
(1) Forget the groceries — how to deliever groceries when customers are at work
(2) how to create smart devices that let them know when their items on running low and automatically reorder them — that is more valuable than merely entertainment products.
Role
Product Design Lead
Team/Year
Smart Reorder/20-21
Credit
PM: Michelle Morgenbesser
Miranda Kalvaria
Alex Stubbs
Hardware PM: Stephen Pomes
Problem and Challenge
Current Walmart InHome customers want a service that makes routine shopping simpler and many of them would benefit from a service that already knows what they need. How do we do this?
Solutions
1. Fridge camera: The camera can capture more of the fridge based on fridge type and camera placement. Vision can also identify different variants of an item. However, based on our research and customer feedback, majority of customers feel concerned about their privacy when it comes to using camera.
2. Smart pressure mat: Having a smart pressure mat will allow customers to have a more curated online groceries shopping experience. Combined with InHome delivery service and Smart Reorder algorithm and learning experience, customers can enjoy a no touch solution for their entire grocery shopping experience.
Goals
How do we measure success?
How it works?
Onboarding flow
Onboarding flow is broken down into small steps with illustrations and animations to follow and setup easily
Scanning flow
Identify items flow
Orders page
Order history includes current order that is either pending, in-progress, or shipped status and previous orders. The details of each order is linked out to Smart Reorder Walmart order history page.
Product detail page
Pressure mat landing page
A landing page also created for marketing purpose.
02. Walmart Wellness App
Personal health monitoring app that allows customers to connect a device to monitor their vitals and receive feedback on improving their health
Role
Product Design
Team/Year
Walmart Wellness/2020
Credit
Design Director: Katie Chin
PM: Michelle Morgenbesser
Hardware PM: Stephen Pomes
Illustrator: Maud Passini
Problem and Challenge
Many Walmart customers have chronic conditions that require them to monitor certain vitals daily. By using Walmart-provided hardware and software, they can check and sync their vitals daily in order for us to help them get healthier. But how do we motivate them to use the app every day?
Solutions
1. Rewards: We learned that people feel excited when working towards a reward (even more than actually getting the reward) . Among a few reward options we explored, badges, streaks and level completion are more fun when larger goals are broken down into mini achievable ones, which makes customers feels like they're making progress
2. Daily coach: Hand hold users through easy to understand snapshots of their health. Content updates daily with new tips, articles, and personalized insights wrapped up into engaging flashcard or story formats. It is flexible and can include many features, including grocery recommendations.
How it works?
Emotional, exciting, and friendly tone/brand
We have to keep in mind that throughout the app exeperience, we want our customers to feel that this is a journey we are taking together. Weight loss is hard, other solutions are cookie cutter and try to put them in to a box, we are above that but that takes trial and error to make it perfectly suited for them. We are here for them. We aim to achieve this through both copy, visuals, and thoughtful content.
Onboarding flow
Onboarding flow is broken down into small steps to help setting up device and setting health goal easier and more engaging.
Weekly challenge tracking flow
Once customers select their weekly challenge, they can start logging in their progress. It is simple and intuitive with tips and celebratory moments to encourage customers through their weekly challenges.
Weight tracking
Challenge recap
Graphs
04. Walmart InHome - Device Selection
Role
Product Design
Team/Year
Walmart InHome/2021
Credit
Product Design: Ji Yun
PM: Carolina Lee
Hardware PM: Haimin Yie
Illustrator: Maud Passini
Painpoint
The solution for determining Homebase eligibility is not scalable. Many new partnerships and devices or varying type will be coming into the InHome ecosystem, and we need to better handle comms, compatibility, and device linking on website and app.
Solutions
Adjust the flow/experience so customers select devices up front, or are made aware of options and next steps via:
1. Website: Access page (How it Works)
2. Website post-registration: Order success/account page
05. Walmart InHome - Grocery Box Customer App
Painpoint
We want to increase the number of InHome Active Customers by offering Grocery Box as a new device option. Our pilot results demonstrated that Grocery Box is likely to increase InHome's total addressable market. However, currently, we don't offer Grocery Box as a device option to customers.
Solutions
We need to add new screens/features to the Customer App to do the following:
Select Grocery Box during device selection
Setup/provision Grocery Box (customer self-install)
Control Grocery Box to retrieve deliveries
Setup/Onboarding flow
