Haute Victoire —
An e-commerce refresh for a vintage, one-of-a-kind jewelry brand.
About The Project
At Reflexgroup, I collaborated with the design team to build and develop a responsive e-commerce site for a high-end jewelry boutique in NYC called Haute Victoire. The main goal was not only to translate the client's requests into practical design solutions but also to embrace the uniqueness and vintage so that the brand's aesthetics and look and feel could be accurately reflected.
Role
Visual Design
Agency/Year
Reflexgroup/2017
Team
Creative Director: Juliette Delerue
Technical Director: Yiping
Homepage
With bold and colorful photography, our team ensured the UI elements and typography treatments followed a visual flow, embracing both vintage and high-end feels.
Wireframes
Mobile Version
Our design team produced a seamless, responsive website that made it easier for shoppers to browse and view the products on mobile.
Newsletter
To promote the brand and its products, we created different designs for the newsletter for the client to select. The final design helps drive the brand's relevance while also highlighting Haute Victoire's new products.
